New video celebrates #everybaby

On 2nd May 2015, as the nation focussed on one particular birth, award winning Director Elizabeth Stopford set out to create a short film which celebrates #everybaby.

In partnership with Pampers, this real-time video depicts the journeys of everyday parents at two London hospitals as they welcome their new arrivals on that same special day.

 Following them from their arrival at the hospital through to their first moments with their newborns, this 90 second film recognises that the birth of any baby is a joyous occasion – whether they may be an heir to the throne or not!

Around 2,000 babies are born every day in the UK every day, and every single one of them deserves to be celebrated.

Peter Yorke, Pampers Brand Director says, “We’re incredibly proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, by shining a light on every single baby being born at the same time.”